Our company

SEVERIN – a traditional German brand. For more than 60 years, we have been manufacturing and selling high-quality electrical appliances that make your life easier – for a modern lifestyle in every home. Uncomplicated and reliable, SEVERIN stands for service. For people who want quality and design within their own four walls. For 125 years, SEVERIN has been a byword for reliability and innovation. This means German quality from top to bottom: whether product design and development or material selection and processing.

Friends for Life

SEVERIN is your loyal everyday companion. Whether dealing with our customers or our dealers: we are always reliable, honest and obliging. Like a good friend, we surprise people with new products and ideas. In everything we do, one thing has top priority: our employees, partners and customers are as valuable as good friends.


Our management team

Christian Strebl
Management Spokesperson

In summer 2017, Christian Strebl assumed responsibility for general sales at SEVERIN Elektrogeräte GmbH, as well as marketing for the umbrella brand SEVERIN. He was appointed managing director with responsibility for sales, marketing and product management in the context of the SEVERIN brand’s corporate realignment in spring 2018. He has acted as management spokesperson with a clear focus on marketing and product management since September 2020.

Ulrich Cramer
Commercial Director

Ulrich Cramer has been responsible for the finance, controlling, personnel, legal, IT, logistics and purchasing divisions within the SEVERIN Group since October 2015. He also assumed global responsibility for the quality assurance division and SEVERIN’s OEM business in the context of the corporate realignment in spring 2018, and is joint head of the European sales companies and the subsidiaries in Hong Kong and China alongside Christian Strebl, the management spokesperson, and Patrick McGrath

Patrick McGrath
Managing Director Global Sales

Patrick McGrath joined the sales division’s management team in the capacity of CSO in September 2020, and has been in charge of general sales since then. He is responsible for the worldwide sales of SEVERIN Elektrogeräte GmbH via all channels – specialised trade, retail chains, online trade and online direct sales.

André Schültke
Executive Board member

André Schültke has played a key role in the implementation of CRM structures, brand digitalisation design and the globalisation of eCommerce activities in his role as CIO since spring 2018. Mr Schültke is also responsible for IT, after-sales and logistics.


from left to right: Patrick McGrath, Christian Strebl and Ulrich Cramer


Today, only a few electrical appliance manufacturers in Germany still produce “Made in Germany” quality. Sundern is also home to the testing lab certification office for the international sales markets. We continue to manufacture the large majority of our coffee machines, BBQ grills, fondue appliances, yoghurt makers and preserving boilers at this location.

Thanks to our current tally of around 200 patents and 60 registered designs, the entire world will be supplied with SEVERIN productions from its German base in future.



German quality

Our personal expectation: ultra-easy product handling in connection with German quality standards. SEVERIN products score points thanks to their easy, intuitive operation, outstanding price-performance ratio and high-quality design.

We always prioritise aspects including quality, availability, risk mitigation and innovation in order to secure sustainable competitive advantages. The continuous optimisation of products and processes ensures the satisfaction of all involved in the mutual working relationship, and thus guarantees success – internally and externally.