SEVERIN – a traditional German brand. For more than 60 years, we have been manufacturing and selling high-quality electrical appliances that make your life easier – for a modern lifestyle in every home. Uncomplicated and reliable, SEVERIN stands for service. For people who want quality and design within their own four walls. For 125 years, SEVERIN has been a byword for reliability and innovation. This means German quality from top to bottom: whether product design and development or material selection and processing.
Friends for Life
SEVERIN is your loyal everyday companion. Whether dealing with our customers or our dealers: we are always reliable, honest and obliging. Like a good friend, we surprise people with new products and ideas. In everything we do, one thing has top priority: our employees, partners and customers are as valuable as good friends.
Our management team
Managing Director for Sales & Marketing
Mr. Strebl took responsibility for general sales and marketing at SEVERIN Elektrogeräte GmbH, including the company’s brand business, in summer 2017. He was appointed managing director with responsibility for sales, marketing and product management in the context of the corporate realignment in spring 2018.
Mr. Cramer has headed the finance and accounting, controlling, HR, law, IT, after-sales service, supply chain, logistics and purchasing divisions in the SEVERIN group since October 2015. Mr. Cramer also assumed global responsibility for the quality assurance division and the SEVERIN OEM business in the context of the corporate realignment in spring 2018, and is, with Mr. Strebl, joint head of the European sales companies and the subsidiaries in Hong Kong and China.
Ulrich Cramer Christian Strebl
Today, only a few electrical appliance manufacturers in Germany still produce “Made in Germany” quality. Sundern is also home to the testing lab certification office for the international sales markets. We continue to manufacture the large majority of our coffee machines, BBQ grills, fondue appliances, yoghurt makers and preserving boilers at this location.
Thanks to our current tally of around 200 patents and 60 registered designs, the entire world will be supplied with SEVERIN productions from its German base in future.
“Made in Germany” quality
Our personal expectation: ultra-easy product handling in connection with German quality standards. SEVERIN products score points thanks to their easy, intuitive operation, outstanding price-performance ratio and high-quality design.
We always prioritise aspects including quality, availability, risk mitigation and innovation in order to secure sustainable competitive advantages. The continuous optimisation of products and processes ensures the satisfaction of all involved in the mutual working relationship, and thus guarantees success – internally and externally.