Our company

SEVERIN – a traditional German brand. For more than 60 years, we have been manufacturing and selling high-quality electrical appliances that make your life easier – for a modern lifestyle in every home. Uncomplicated and reliable, SEVERIN stands for service. For people who want quality and design within their own four walls. For 125 years, SEVERIN has been a byword for reliability and innovation. This means German quality from top to bottom: whether product design and development or material selection and processing.

Friends for Life

SEVERIN is your loyal everyday companion. Whether dealing with our customers or our dealers: we are always reliable, honest and obliging. Like a good friend, we surprise people with new products and ideas. In everything we do, one thing has top priority: our employees, partners and customers are as valuable as good friends.


Our management team

Christian Strebl
Management Spokesperson

In summer 2017, Christian Strebl assumed responsibility for general sales at SEVERIN Elektrogeräte GmbH, as well as marketing for the umbrella brand SEVERIN. He was appointed managing director with responsibility for sales, marketing and product management in the context of the SEVERIN brand’s corporate realignment in spring 2018. He has acted as management spokesperson with a clear focus on marketing and product management since September 2020.

Ulrich Cramer
Commercial Director

Ulrich Cramer has been responsible for the finance, controlling, personnel, legal, IT, logistics and purchasing divisions within the SEVERIN Group since October 2015. He also assumed global responsibility for the quality assurance division and SEVERIN’s OEM business in the context of the corporate realignment in spring 2018, and is joint head of the European sales companies and the subsidiaries in Hong Kong and China alongside Christian Strebl, the management spokesperson, and Patrick McGrath

Patrick McGrath
Managing Director Global Sales

Patrick McGrath joined the sales division’s management team in the capacity of CSO in September 2020, and has been in charge of general sales since then. He is responsible for the worldwide sales of SEVERIN Elektrogeräte GmbH via all channels – specialised trade, retail chains, online trade and online direct sales.

André Schültke
Executive Board member

André Schültke has played a key role in the implementation of CRM structures, brand digitalisation design and the globalisation of eCommerce activities in his role as CIO since spring 2018. Mr Schültke is also responsible for IT, after-sales and logistics.


from left to right: Patrick McGrath, Christian Strebl and Ulrich Cramer


Location Sundern

The head office in Sundern is the main focus of the company. In order to sharpen the profile of the location and to position the company successfully on the market for the future, the areas of logistics, customer service, product management, quality development and product safety as well as marketing have been and will be successively strengthened. Sundern is responsible for the global management of the product portfolio and product life cycles. This is where we bundle our market intelligence, in the direct and tangible proximity of our customers.


German quality

Our personal expectation: ultra-easy product handling in connection with German quality standards. SEVERIN products score points thanks to their easy, intuitive operation, outstanding price-performance ratio and high-quality design.

We always prioritise aspects including quality, availability, risk mitigation and innovation in order to secure sustainable competitive advantages. The continuous optimisation of products and processes ensures the satisfaction of all involved in the mutual working relationship, and thus guarantees success – internally and externally.