SEVERIN “FLOORCARE” HAS FOUND THE “DUSTER FLATSHARE” – ACCOMPANYING THE WINNERS ON SOCIAL MEDIA AND WITH COOPERATION PARTNERS

Sundern, 18 July 2018 – SEVERIN Floorcare has been looking for Germany’s coolest flatshare via its campaign “the Duster Flatshare” since mid-May. Now, the winners can be revealed: “Karli’s flatshare” in Berlin came out on top against 70 fellow competitors. SEVERIN Floorcare will now be paying the residents’ annual rent for a whole year. Karli’s flatshare is delighted at this news, while SEVERIN Floorcare is happy to have found a way to communicate successfully with younger, brand-independent target groups. To date, the campaign has achieved a reach of over 8,000,000 impressions, predominantly via the social media profiles on Facebook (www.facebook.com/abstauber.wg) and Instagram (www.instagram.com/abstauber.wg), as well as via the campaign hashtag #duster-flatshare.
SEVERIN Floorcare will accompany “Karli’s flatshare” closely in the coming 12 months. In the process, the campaign will be supported by well-known cooperation partners including JBL, Hasbro Gaming, Flixbus, emco Elektroroller and Golden Toast. This will ensure continuous storytelling within the young target group.

Karli’s flatshare will also be contributing regular posts about live events and flatshare challenges on the social networks, reporting on their experiences and providing input from the flatshare. They will be able to draw on selected products from SEVERIN Floorcare and the cooperation partners to help them with this assignment, testing these extensively.

Ralf Wietek, Managing Director of SEVERIN Floorcare, comments: “It is our aim to offer “best in class” products characterised by innovative technology and an outstanding price-performance ratio – ideal for young flatshares. “Stiftung Warentest” has already crowned us the price-performance winner in the category bagged and bagless upright vacuum cleaners. We now look forward to the assessment of the Duster Flatshare.” Over the coming year, SEVERIN Floorcare will also be exploiting the success of the Duster Flatshare at the POS. The manufacturer is already supporting retailers with attractive launch packages, high-quality POS material and a money-back guarantee for consumers.

For further information about the Duster Flatshare – powered by SEVERIN Floorcare – see www.abstauber-wg.de

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