TOP 100 Award: SEVERIN is a leading innovator in the mid-size sector

On Friday 28th June 2019, SEVERIN was honoured with the TOP 100 award, repeating its success of 2014 by being recognised as one of the best in the innovation competition. Using a scientific system, TOP 100 evaluates the innovation management of medium-sized companies and the resulting innovation successes. SEVERIN made a particularly good impression in the "External Orientation / Open Innovation" category.
TOP 100 Award: SEVERIN is a leading innovator in the mid-size sector
SEVERIN Managing Director Christian Strebl, who received the prize, emphasised that "this award confirms that our chosen path is the right one, and at this particular time – one year after our fresh start – is a very satisfying indicator". The company is currently undergoing a process of transformation, with the aim of repositioning the brand. This requires a complete change both internally and externally. "This restructuring involves tremendous efforts that, although not yet completed, are already bearing their first fruits. This also includes the TOP 100 award, which makes us very proud", says Christian Strebl.

The new claim "Friends for Life" is symbolic of the realignment: "We aim to be worth recommending and, like a good friend, come up with surprising new ideas", explains Christian Strebl. Everything depends on the product innovations that SEVERIN launches onto the market in defined focus product groups, from coffee and breakfast to microwaves and eBBQ to refrigerators. The range has already been gradually enhanced in recent months. Modern design, striking product packaging and eye-catching offers at the point of sale and on social media give the end customer a fresh impression of the long-established brand that is SEVERIN. "Of course, an innovation prize like Top 100 motivates us to continue along precisely this path", says Christian Strebl. The realignment is already noticeable in the eBBQ and fun food sector in particular. One of the latest examples of SEVERIN's innovative strength is the steakboard – a compact electric grill that reaches temperatures of up to 500 degrees and ensures that the perfect cooking point for meat is achieved.

SEVERIN will unveil the next steps in its realignment along with other exciting product innovations in September at the IFA fair in Berlin.
When using the photo, please always give the picture credit: KD Busch / compamedia