German Design Award 2021: Special Mention for SEVO GTS

SEVO GTS’ winning streak continues: the top model in SEVERIN’s current eBBQ range has received a German Design Award Special Mention in the category “Excellent Product Design - Gardening and Outdoor Living”.
German Design Award 2021: Special Mention for SEVO GTS
The German Design Award is the international premium prize issued by the German Design Council, and is one of the most renowned design awards worldwide. The expert jury is international and the competition is of a correspondingly high calibre. This makes the Special Mention for the SEVO GTS an exceptional award which acknowledges the series’ consistent design concept and implementation. It simultaneously represents a seal of quality for innovative design. “We are very proud of the latest award for the SEVO - particularly because the entire product and design development was performed in house. It’s a great compliment for the team,” says Sascha Steinberg, Director of Marketing & Product Management at SEVERIN.

At the beginning of the year, the innovative electric barbecue was named “Kitchen Innovation of the Year 2020” by the LifeCare initiative as best product in the “Barbecue” category. This was followed by the German Brand Award in the category “Kitchen & Household Appliances” for outstanding brand work and the eBBQ range’s market launch campaign. With its third award in a row, SEVERIN confirms the success of a revolutionary process featuring the repositioning of the electric barbecue segment in general and the innovative power of SEVO GTS in particular. “This confirms our leading position in the eBBQ segment as an expert in the long term and inspires us to consistently implement our brand and product strategy in further focus categories,” says Sascha Steinberg.

The German Design Award naturally also gives the upcoming 2021 barbecue season a welcome boost: Sascha Steinberg emphasises: “We are currently making intensive preparations for technical enhancements to SEVO and new features. Our retail partners and end customers definitely have something to look forward to.” Within the scope of the brand repositioning, SEVERIN is developing a high-quality, recognisable design language, which features not only in its innovative electric barbecues but spans the entire range. This standard is regularly rewarded with design prizes and awards.

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SEVERIN Elektrogeräte GmbH
For more than 60 years, SEVERIN has been manufacturing and selling high-quality electrical appliances with the aim of making everyday life as easy as possible. SEVERIN is one of the largest German manufacturers in this segment and market leader in areas such as milk frothers, toasters, microwaves and eBBQs. From its headquarters in Sundern, Sauerland, SEVERIN is active in over 100 countries worldwide. This company with a rich tradition has its own sales offices in France, Spain, Sweden, the Netherlands, Italy and Poland, and has production facilities in Shenzhen, China. More than 700 employees work for SEVERIN worldwide. More information is available at