Press

Sundern, 1 September 2011 – SEVERIN is showcasing its enhanced branding and new
product range at this year’s Home Appliances @ IFA 2011. More than 30 new products
are on show from 2 to 7 September in Hall 4.1/Booth 201 - more than 580m² of space
infused with the spirit of perfect hospitality. In addition to showcasing its new brand
identity, the long-established Sauerland-based company will also provide a refreshing
highlight to the coffee market, when it unveils its new automatic coffee machines. A
team of exceptional baristas will put on a show and enable visitors to enjoy delicious
coffee creations.

Can you picture a latte macchiato, cappuccino or a white coffee without a light, fluffy head of froth? Difficult, isn't it! The new automatic SM 9684 milk frother enables perfectly frothed milk to be prepared in an instant.

Sundern, 1 September 2011 – SEVERIN unveils both its new branding and a completely revised corporate design in time for IFA 2011. The core of this new image consists of an updated logo and the “SEVERIN – welcome home” claim. In order to find the products which best suits ones needs familiar product categories will be rearranged logically. From now on, seven coloured faces with matching symbols will represent SEVERIN’s different core segments – from Barbecue to Cooling & Freezing. A coloured navigation bar featured in all communication tool and serves as a design
leitmotif for optimum guidance. The launch of the revised website completes this new brand image.