German Quality

German Quality

Effective management
Effective management
Effective management

Effective management

SEVERIN products are available all over the world. In Germany, they are available in electronics dealerships, via all the major mail order companies, in the main department stores and specialist retailers, as well as in discount stores. This is guaranteed by the employees at SEVERIN's centralised business administration in Sundern.

Effective management
International product development
International product development
International product development

International product development

Those responsible for products which are successful on the international market are the SEVERIN product development department in Sundern. This is where employees develop new SEVERIN products and take account for design agreement, conceptual development and series production launch. This includes the mechanical, electronic and software development departments.

International product development
Stringent quality control
Stringent quality control
Stringent quality control

Stringent quality control

Quality control at SEVERIN ensures adherence to all current European norms and standards. For production in Europe and Asia, this of course includes incoming goods inspection, quality control measures and receipt of finished goods.

Stringent quality control
Progressive production
Progressive production
Progressive production

Progressive production

High-quality electronic appliances Made in Germany. Production in SEVERIN's Sundern factory is realised with cutting-edge production lines, in-house metal working and highly qualified staff. The result: successful products – such as electric BBQs, coffee machines and electric fondue sets.

Progressive production
Efficient logistics
Efficient logistics
Efficient logistics

Efficient logistics

A real eye-catcher. The high bay warehouse next to SEVERIN HQ in Sundern. The 107m long, 52m wide and 30m high construction provides space for over 36,000 pallets over 13 levels. There are five loading tracks with over 1,000 pallet stations to allow for flexible customer delivery.

Efficient logistics
New showroom in Sundern
New showroom in Sundern
New showroom in Sundern

New showroom in Sundern

It’s showtime! SEVERIN opened its completely redesigned showroom in 2004. All products in the current product collection are displayed here over an area exceeding 600m2. Here business partners can find out about the benefits of the latest SEVERIN products in a relaxed atmosphere.

New showroom in Sundern
Innovative research and development
Innovative research and development
Innovative research and development

Innovative research and development

The creative blacksmiths in Shenzhen. This is where 32 employees from Research & Development implement product development guidelines for manufacture. This includes: an EMC test lab and a permanent test room for 248 products. These facilities, in close collaboration with Sundern, enable the creation of trail-blazing SEVERIN products which conform to German quality standards.

Innovative research and development
Sophisticated plastics processing
Sophisticated plastics processing
Sophisticated plastics processing

Sophisticated plastics processing

SEVERIN manufactures the majority of its electronic appliances in house. All plastic semi-finished parts required for production in Shenzhen are produced with 99 plastic injection moulding machines. The benefit? This allows SEVERIN to achieve a particularly high vertical range of manufacture with exceptional quality.

Sophisticated plastics processing
Modern factory in Shenzhen
Modern factory in Shenzhen
Modern factory in Shenzhen

Modern factory in Shenzhen

In the SEVERIN factory in Shenzhen, over 110 different products are assembled on 21 assembly lines – all in line with stringent German quality standards. The production programme include toasters, kettles, mixers and coffee machines.

Modern factory in Shenzhen

The company's headquarters are located in Sundern. The new logistics centre, a modern research and development department, test lab and quality control department are also located here.

As early as 1995, SEVERIN opened a production facility in Shenzhen, China. After 10 years of production experience, a new production facility was opened in April 2005. 1,400 employees are involved in manufacture on a production floor of over 50,000m2.